Windows user experience director Sam Moreau has blogged that the new design responds to the company’s Metro design principles – a typography-based design language.
According to Moreau, Scher asked, ‘Your name is Windows, why are you using a flag?’
Moreau says, ‘If you look back at the origins of the logo you see that it really was meant to be a window. “Windows” really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective.’
A window-pane graphic has not been used since Windows’ first incarnation, Microsoft Windows 1.0
The Windows 8 operating system launches later this month with the Pentagram-designed identity.