Public Zone was appointed to the work about a week ago following a credentials pitch. The new department, which is based in New York, pulls together UNICEF’s global social media channels into a singe hub, aiming to show the charity’s different branches’ social media strategies and successes to one another.
Public Zone will create the logo and brand assets for the department, including presentation and document templates and brand guidelines, as well as working with it to develop the global social media strategy.
Amanda Prosser, board director at Public Zone, says, ‘The social and civic media department is led by a guy who’s very innovative, and he’s keen for us to develop that sense of innovation in the brand.
‘UNICEF is a huge global brand and has very rigid brand guidelines, but with this department they’re keen to push the sense of innovation. Anything we produce has to be part of the brand family, but it really needs to feel inspiring so people on the ground can get really excited about joining the initiative.’
Jonathan Simmons, executive director at Public Zone, adds, ‘[UNICEF ] recognises the need to harness the power of citizenship media to enable its workers on the ground. We look forward to helping the organisation to realise this.’
According to Prosser, it’s hoped the project will be complete in about eight weeks time.