Studio Baum, Red Design and CHK Design were all tasked with creating proposals for the gallery’s new identity, as part of a paid pitch process. You can see the three proposals here.
The proposals were then exhibited at the gallery in January, with audience feedback collected during the show.
Studio Baum was appointed to the work last week, according to co-founder Sam Baum.
Baum says the next stage in the process will be to engage in conversations with the client to develop the branding.
The new identity is set to launch in the next few months.