Studio Baum wins gallery rebrand work following exhibition

Studio Baum has been appointed to rebrand Portsmouth’s Aspex art gallery, following an exhibition of the three shortlisted identity proposals.


Studio Baum, Red Design and CHK Design were all tasked with creating proposals for the gallery’s new identity, as part of a paid pitch process. You can see the three proposals here.

The proposals were then exhibited at the gallery in January, with audience feedback collected during the show.


Studio Baum was appointed to the work last week, according to co-founder Sam Baum.

Baum says the next stage in the process will be to engage in conversations with the client to develop the branding.


The new identity is set to launch in the next few months.

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  • Alice Ralph November 30, -0001 at 12:00 am

    Well done guys – great news!

  • theDuncs November 30, -0001 at 12:00 am

    I’m a huge fan of Studio Baum’s work, so this is great news!

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