Ad Men, which also marks the 50th anniversary of D&AD, features interviews with luminaries such as John Hegarty, Alan Parker, David Puttnam and Ridley Scott and profiles of iconic campaigns such as Happiness is a Cigar Called Hamlet and the Levis laundrette ad.
It is, of course, a populist retelling of the advertising story, so expect broad brush-strokes and retellings of Soho japes (those who attended the D&AD President’s lecture with Parker, Puttnam and Bob Gill earlier this month will have had a taster), rather than an insightful and respectful analysis of the creative scene.
As D&AD chief executive Tim Lindsay says, ‘It’s not accurately reflective of the business then or now, or of D&AD. It misses out the design half our story – which is just as revolutionary, probably more influential in terms of the lives of the inhabitants of the UK and populated by at least as many distinguished and entertaining peers and knights.
‘But it’s a good story, picking up on the influence of 50s New York on a new generation of ad men and women in London, the part advertising played in the cultural, sexual and social revolutions that characterised the 60s, and the influence the business had on a group of British film-makers who went on to conquer Hollywood.’
Ad Men is broadcast on Sky Atlantic at 9pm on 26 March.