The consultancy was appointed to the project about four months ago having been invited to pitch against three or four other consultancies, according to They.Create.
Jason Thomas, They.Create co-founder, says, ‘We were given quite an open brief. They wanted something quite cutting edge and that would raise them from where they were before – usability was struggling.’
Following an initial review and research with staff and key stakeholders, They.Create designed a site with a homepage centred around a series of floating, constancy changing windows in a grid format to allow users to browse the festival events immediately. Festival staff can also use the site as a ‘digital billboard’ to promote the different events.
Thomas says, ‘We wanted to try and get some of that deeper content onto the front without using that carousel you see so often, which is a bit overused.’
The site allows people to book tickets either through an interactive calendar with a quick filter, by event type, which utilises Harrison & Co’s iconography, or through a site-wide search feature.
They.Create also developed its You.Create content management software for the site, which allows staff to create and manipulate the homepage grid.
The new site is here.