Vivid Brighton was appointed to create the new branding and website earlier this moth without a pitch due to an existing relationship with the client. The project was led by Vivid senior designer Jose Vides.
The salon will be located beneath the Superdry clothing store, and the space, which sits within a Grade I listed building, will be restored to its 1920s style. All interior design is being created in-house by Tommy Guns co-founder Steven Ross.
Paul Jukes, managing director at Vivid, says, ‘Steven and Superdry had come up with a very clear design brief for the look and feel of the salon. It’s such a beautiful art-deco barbershop feel, so the branding’s linking in with that.
‘It’s following a very New York style with rustic elements and a 1920s vibe, but it’s going to have a very aged, yet still very stylish look.’
The visual identity will be used across all touch points for the Regent Street store, including exterior and interior signage and the website, also created by Vivid Brighton, which is due to launch within the next couple of weeks.
The interiors of the new space will reference the site’s 1929 incarnation as an Austin Reed barbers. Restoration of original features such as travertine marble floors, 1930s barber chairs and original barbers’ cabinets will be used alongside modern elements such as a serpentine pattern of neon ceiling lights.
The new salon will open on 13 April.