Battle for Apple brand resolved

The long-running legal fight over the Apple brand name has come to an end today with the announcement from the computer maker that it has agreed terms of ownership of the Apple name with The Beatles’ record label Apple Corps. Apple Corps will continue to use the name Apple under license from the technology group.

According to a much-anticipated statement from Apple Computer, which actually rebranded as Apple Inc last month, ‘under this new agreement, Apple Inc will own all of the trademarks related to “Apple” and will license certain of those trademarks back to Apple Corps for their continued use. In addition, the ongoing trademark lawsuit between the companies will end, with each party bearing its own legal costs, and Apple Inc will continue using its name and logos on iTunes’.

The settlement replaces an agreement forged between the two in 1991; however the terms of the new settlement are confidential.