Atelier Works engages children for charity rebrand

Atelier Works has created a new identity for children’s charity The Transformation Trust with the help of pupils from schools in Cheshire and Bolton.


The charity, which raises money to fund extra-curricular activities at secondary schools in deprived areas, launched The Young Designer Competition to give secondary schools the chance to create its new logo.

Atelier Works was appointed in June 2010 to help the three winners, chosen by an industry panel including Sir John Sorrell, to develop the concepts into a logo.

The logo features a butterfly, the body and antenna of which have been formed from the letter T.

Atelier Works creative director Quentin Newark says, ‘[The pupils’] ideas of using a butterfly and a T are great representations of transformation and link nicely with the vision and work of The Transformation Trust.’

The wings of the butterfly will be used to house a range of different patterns, and images for different applications.

The new logo will be seen on the charity’s website, newsletters and on marketing materials for its summer concert at The O2 arena.

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