The materials for this season’s Autumn/Winter 2013 event use illustrations by designer Manolo Blahnik.
Music is the retained creative agency for the British Fashion Council, working on London Fashion Week, London Collections, British Fashion Awards and London Showrooms.
Music’s campaign for the September 2012’s LFW used patterns by designer Jonathan Saunders; as the autumn event’s materials always feature the winner of the BFC’s award for emerging designers; while the February event each year uses designs by the winner of the BFC award given to an established designer.
Adam Rix, senior creative at Music, says, ‘We want each one to be as different as possible.’
Music and Blahnik developed a brief together to interpret the fashion designer’s’ illustrations across all event media. The images created by Blahnik are inspired by key industry figures who have been a special influence in his life and career, including two self-portrait illustrations.
Rix says, ‘We needed to steer clear of making Manolo a poster boy. For places where there’s just one graphic, like on the flag outside, you have to make sure it shows the more general concept, because it needs to show that the BFC promotes a number of designers, not just Manolo.
‘It was about creating really nice compositions with the elements [Blahnik] supplied – they were really good to work with.’
The branding is shown across all materials including event graphics, outdoor hoardings, lanyards, the LFW book and all other printed collateral.
Blahnik says, ‘English women and their style inspire me tremendously. This series of drawings represents some of the figures I adore and who have influenced me in my life and work. It’s always exciting to work with professional design companies and I really had fun on this project.’