The consultancy has been brought in to help the organisation raise awareness and funds for its charitable activities through the new materials. The RIBA branding will remain unchanged, and Rose will use the existing brand guidelines for its work.
Rose was appointed following a credentials pitch in October last year, which it says it won due to previous similar brand development projects for organisations such as the V&A, The Old Vic and The London Library.
Rupert Gowar-Cliffe, senior designer at Rose, says, ‘Their headquarters on Portland Place is a hugely impressive building, and embodies the values and quality inherent in RIBA as an organisation.
‘But they are keen to shift the perception of being a private club for architects, to being the UK authority on architecture, which has considerable relevance and interest for a broader public audience, in addition to practising architects.’
Rose’s designs will be applied to a suite of print and digital development and fundraising materials over the forthcoming months, with the first materials showing the designs launching in April on the corporate programme, which looks to show companies how they can engage with the RIBA.
Lottie Cole, RIBA director of development, says, ‘We needed some materials to do with positioning a lot more activity for charitable purposes so [Rose] helped us develop a suite of print materials.’