The Jerwood Gallery opened in 2012, designed by architect HAT Projects, and houses 20th and 21st century British art, as well as a series of temporary exhibitions. The identity was created by Rose Design.
Tuohy says that in designing the merchandise, he looked to the gallery building itself, as well as the views from the windows overlooking the fishing beach.
‘This view reminds us that Jerwood is very much placed within the Hastings fishing quarter. With that in mind I felt it was important not to focus on the building exclusively but to contextualise it within its surroundings’, says Tuohy.
‘I drew on the shapes of the painted fishing boat hulls utilising the pastel Jerwood brand colours, which the gallery were keen to see used.’
The hull shapes were used to create abstract forms, which can collectively be used in a decorative pattern, or used as single graphics depending on their application.
The range currently comprises a cotton, bag, teatowel and mug, with more products expected to launch this summer.
To see the full range visit http://www.jerwoodgallery.org/shop