Hullish new designs for the Jerwood Gallery’s merchandise

Designer Andy Tuohy has created a new range of merchandise for the Jerwood Gallery in Hastings, drawing influences from the gallery’s site in the fishing quarter of the East Sussex town.

Jerwood Bag Design
Jerwood Bag Design

The Jerwood Gallery opened in 2012, designed by architect HAT Projects, and houses 20th and 21st century British art, as well as a series of temporary exhibitions. The identity was created by Rose Design.

Tuohy says that in designing the merchandise, he looked to the gallery building itself, as well as the views from the windows overlooking the fishing beach.

One of the Hastings boats that inspired the designs
One of the Hastings boats that inspired the designs

‘This view reminds us that Jerwood is very much placed within the Hastings fishing quarter. With that in mind I felt it was important not to focus on the building exclusively but to contextualise it within its surroundings’, says Tuohy.

I drew on the shapes of the painted fishing boat hulls utilising the pastel Jerwood brand colours, which the gallery were keen to see used.’

Jerwood Gallery Range
Jerwood Gallery Range

The hull shapes were used to create abstract forms, which can collectively be used in a decorative pattern, or used as single graphics depending on their application.

One of the Hastings boats that inspired the designs
One of the Hastings boats that inspired the designs

The range currently comprises a cotton, bag, teatowel and mug, with more products expected to launch this summer.

To see the full range visit http://www.jerwoodgallery.org/shop

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