Belford joins This is Real Art

This is Real Art has appointed Paul Belford, a former joint creative director at advertising agency AMV BBDO, as a partner in the group.

The move is a bid to add advertising projects to the group’s existing design offer, says This is Real Art business development director and co-founder Georgina Lee. Currently, the consultancy offers clients a roster of independent creatives working across design, digital and the moving image.

‘Paul’s arrival allows us to do something that all of us have wanted to do – namely, combine design and advertising in a credible and effective way. The two areas are very often seen as separate and kept apart,’ says Lee.

Belford, who is also a member of the D&AD Executive, joins Lee and co-founder Kate Nielsen as partners in the business.

This is Real Art clients include Nokia, Sony and Channel 4. Lee claims that the group’s roster system offers a more flexible alternative to large creative departments with full-time employees.