Design, print and production consultancy LFH Brand Identity – formerly Lloyd Ferguson Hawkins – has secured a £250 000 investment from The Capital Fund, a £50m venture capital scheme that invests in fast-growth companies in Greater London.
LFH plans to use the cash to ‘consolidate relationships with its existing clients’ and boost new business by advertising several techniques it has developed to help save clients money. One example is rationalising the colour palette used across a company’s products, says LFH joint managing director Mano Manoharan.
‘For Unilever Foods, we were able to rationalise their colours from more than 100 down to six. This alone is saving €3m (£2m) on production of just a single product category each year,’ he says.
LFH was set up in 1993 and has more than 50 employees in London, Brussels and Melbourne and an annual turnover of about £3.9m. According to Ian Cameron, investment director at The Capital Fund, the consultancy’s ‘solid base and growth potential’ make it an attractive target for investment.