Original works by Peter Saville, the Chapman Brothers, Daisy de Villeneuve and Carsten Höller will be folded into paper planes and thrown from the top of The Hospital Club in Covent Garden today.
The stunt is an initiative by Green Thing, a not-for-profit group that use the resources of people from creative industries to draw attention to environmental issues and encourage change in individuals.
Stay Grounded, the latest campaign by Green Thing, briefed participants to ‘create a piece of messaging that encourages people to fly a little less,’ according to Naresh Ramchandani, co-founder of the charity.
Ramchandani explains that through ‘design as a form of creativity’, flying less, ‘which can look difficult, begins to seem beguilingly easy and feel desirable.’
He adds, ‘We’d like to apply design to inspire people to be a bit Greener, by being a bit creative themselves.’
In total 50 designs will be launched, including contributions from musician James Blunt, and actors Emma Thompson and James Nesbitt. Selected designs are to be made into limited-edition prints.