The consultancy, which is on the V&A’s design roster, was appointed to the project last summer without a pitch.
It was briefed to create an identity that sat within the V&A’s master-brand guidelines, while also standing out from other teaching materials.
Rose created a concept based around the idea ‘the home of creativity’, which focuses on pieces from the V&A collection and demonstrates the ‘the creativity involved in their thinking, concept, design, production or use of materials’, according to the consultancy.
The materials are designed for teachers to help pupils examine what makes the pieces creative, and encourage creativity from them by engaging with the museum and its work.
Rose creative partner Garry Blackburn says, ‘We suggested that many of their competitors (like neighbouring visitor attractions such as the Science Museum or Natural History Museum) have an immediate and accessible connection to the national curriculum through their names.
‘We recommended that the solution needed to draw on and clearly communicate an ownable asset that the V&A has over all other visitor attractions. Something immediately accessible to teachers and schools that they could apply to their own teaching practices and curricula. That something being creativity.’
Among the materials Rose has created are postcards, a newspaper, learning guides and digital resources.