Samsung takes on Apple in battle for the High Street

Samsung is to roll out 60 ‘premium look and feel’ standalone stores across Europe that have been designed by Cheil with a focus on customer experience, as the brand looks to take on rival Apple’s High Street presence.

Samsung pilot store in Spain

The Carphone Warehouse Group operates three Samsung pilot stores, which opened in Spain last year (pictured). It will also manage the new stores, which are being rolled out over the next three months across seven European markets: UK, Ireland, Portugal, Spain, Germany, Sweden and The Netherlands.

Samsung store

The stores will sell mobiles, laptops, and ‘wearables’ and Samsung says, ‘Shoppers can expect an exciting new customer experience which merges retail and technology innovations such as Carphone Warehouse’s assisted sales tool and connectivity platform using Samsung branded tablets.’

Samsung store

Samsung stresses that ‘content and services’ are as much a part of the customer experience as the products.

Samsung store
Hide Comments (5)Show Comments (5)
  • Matt Dronfield November 30, -0001 at 12:00 am

    ‘Neither Samsung or Carphone Warehouse are able to name who designed the retail concept’….that’s an easy one – Apple!

  • Ariane November 30, -0001 at 12:00 am

    Ugly, poor planned, uncreative copy of Apple store. Shameful!

  • Andrew Barnard November 30, -0001 at 12:00 am

    Haven’t i seen that “New” shop design somewhere else before?
    Looks like someone has taken a leaf from the Apple book yet again!

  • Robert Reid November 30, -0001 at 12:00 am

    Yeah, if this is the prototype for rollout, I am disappointed by the lack of uniqueness and brand identity. Take the name away from above the entry (and the back wall) and it could belong to almost any consumer tech company.

  • Michael Dale November 30, -0001 at 12:00 am

    At least Microsoft did a fairly reasonable job of ripping off the Apple retail concept but this is just poor. I agree with you Robert, no uniqueness, no sense of what the brand stands for – but then I guess that is right because it stands for ‘nothing’!

  • Post a comment

Latest articles