Royal Mail today marks the centenary of the boy scout movement with a series of specially commissioned stamps designed by The Workroom.
The branding consultancy was appointed to the project in June, having won a paid concept pitch against two other undisclosed consultancies.
The group’s rebranding and repositioning of The Scout Association in 2000 – its first review in 40 years – gave The Workroom a strong understanding of the organisation, according to creative director Brigid McMullen.
The brief was to communicate the role of the scout movement in developing teamwork and self-reliance among youth since its beginning in 1907, and to reflect its continued relevance today.
Having devised the concept for the stamps, The Workroom drafted in illustrator Jez Fry to create Manga-style visual narratives to communicate the scouts’ activities and their positive impact on young boys.
Royal Mail chose to commemorate The Scout Association in 2007 because of its ‘worldwide popularity’. It claims to have 28 million members from ‘all but four countries in the world’.