Consultancies advised to spend time on blogs

Consultancies should invest time in launching blogs, rather than creating a quick-fix effort, says Christian Barnett, planning director of Coley Porter Bell.

Writing in the forthcoming issue of Design Week, Barnett, who recently launched CPB’s Making Brands Beautiful blog, says consultancies should allow a couple of months for the process, in order to fully prepare and get everyone on board.

He says the most important factor is to work out the purpose of the blog, adding, ‘Many blogs fail because they are rudderless, leading to a never-ending series of “What we/I did today” posts.’

Barnett also advises taking time to find compelling content and finding the consultancy’s ‘natural bloggers’ to ‘lead the way’ in postings.

Read Barnett’s comments in full in tomorrow’s issue of Design Week.

Hide Comments (3)Show Comments (3)
  • Michal November 30, -0001 at 12:00 am

    What are your thoughts on this one:

  • victoria searl November 30, -0001 at 12:00 am

    We launched our blog only a few weeks ago and have already seen the impact it’s making

    Through our blog, which we call ‘Brightbox’, we are able to share our knowledge and understanding of the hospitality industry, allowing us to more closely connect with our target audience, effectively enabling us to provide ‘value for money’ before we even start working with a client

    It’s this kind of thinking that makes a difference during tough times

    You can find our blog here

  • Roy Wylam November 30, -0001 at 12:00 am

    Usual rubbish from one of the UK’s main design company – Its just PR in Design Week

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