The museum’s major sponsor Diageo, which owns Guinness, was in discussion with the museum earlier this year giving it an open brief to celebrate 250 years of the brand.
‘The Art of Guinness’ will feature Guinness memorabilia including classic advertising posters from the 1920s through to the 1950s, as well as TV commercials, beermats and drinks trays.
It will feature the work of Guinness-commissioned artists HM Bateman and Edward Ardizzone, as well as John Gilroy, who in the 1930s conceived the menagerie of zoo animals used throughout the brewer’s campaigns – including the toucan which has come to be associated with the brand.
Museum of Brands founder Robert Opie says, ‘Guinness was always brave and confident in its advertising themes which really engaged people in the brand. It had a consistent policy of expectation, and people would wait for the posters to come out.’