True North to create campaign for Holburne Museum

True North has been appointed to create an integrated promotional campaign for the Holburne Museum in Bath before its reopening next spring.

True North was appointed to the project in July 2009, following a credentials-led pitch in June that year.

The consultancy was briefed to create a campaign that will relaunch the museum and excite a new audience about the collections, but also continue beyond its opening, says True North project director Fiona Lopez. It will roll out from March 2011.

True North managing director Martin Carr said, ‘The Holburne Museum is one of the countryʼs finest small museums and we plan on helping it create a distinctive position that will help achieve its short- and long-term aims.’

The museum redevelopment has been overseen by architect Eric Parry and includes a three-storey extension, which contrasts with the museum’s original classical facade. Once reopened, the museum will include 800m2 of new gallery space, new learning facilities and a garden café.

Metaphor has been appointed to create displays for the new galleries, inspired by a 21st-century cabinet of curiosities. All of Us is working with the museum to create interactives that will explore the museum’s collections and the history of the area.

Latest articles