It’s one year to the day until the Olympics, and the London Olympic Organizing Committee of The Olympic and Paralympics Games is busying itself with what some might see as polemic.
Count-down stunts are in place: Tom Daley has made the first dive into the Olympic pool and ‘1 Year to Go’ is flashing on the BT Tower.
One studio isn’t so enthused though, and its designers have taken it upon themselves to represent the disenfranchised ticketless armchair Olympians.
Jesse Boyce, director at design and branding consultancy Lethal has come up with five Nolympics designs to represent what he calls the ‘mass disenchantment’ felt toward the Olympics.
A lighthearted antithesis rather then any real ill will, these designs have gone up on Lethal’s site, where visitors are encouraged to vote on their favourite.
‘We might look at making them into postcards, or doing something larger scale with the favourite,’ says Boyce.