Ahoy creates look for Kevin Keegan’s Sokka game

Ahoy has created the look for former England manager and captain Kevin Keegan’s new interactive football game Sokka.

Sokka identity by Ahoy

Sokka encourages users to kick a football against electronic sensors that monitor technique and skill.

Website design by Ahoy

In January Ahoy pitched directly to Keegan who says he chose the consultancy for its ‘creativity and passion’.

The Sokka name – based on Keegan’s initials – had already been chosen when Ahoy was brought on board and asked ‘to build something which felt like a premium tech or sports brand’ according to Ahoy managing director Mark Stringer.

Website design by Ahoy

Ahoy was tasked with creating a identity, designing the website and a suite of print and promotional materials including a video.

The Sokka logo is designed to resemble a club crest and ‘is filled with the stripes of a classic football shirt on one side and football motif on the other,’ says Ahoy, which has added a crown to convey heritage and quality.

Sokka business cards by Ahoy

It has been applied to business cards using two foils ‘on a duplex colour plan, giving the cards a glossy, high-end finish,’ says Ahoy. One side is foiled in black and the other green and black. 

Ahoy has also created a promotional video, which sits on the landing page of the website and will be used at trade shows and events.

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