The new identity has been created by Turner Prize-shortlisted Scottish artist Jim Lambie. The artist worked with Tangent Graphic, Glasgow 2014’s retained graphic design consultancy, to develop it.
The new identity uses elements of the main Glasgow 2014 Games logo, which was designed by Marque Creative.
Glasgow 2014 says the new branding also draws inspiration from the star-clad façade of Glasgow venue the Barrowland Ballroom.
The new branding will be used to promote the Glasgow 2014 Cultural Programme, which will run from next month until after the Games finish in August 2014.
The identity will also be used for Festival 2014, which will be held alongside the Games and run from 19 July to 3 August.
The cultural programme will feature a series of events across theatre, dance, music and visual arts, including an exhibition of Scottish contemporary art, a New Music Biennial and a bid involving Velocity, Create London, architect Assemble and artist Ruth Ewan to create a new outdoor learning and play area in Dalmarnock.