NSPCC talks PANTS in new campaign

The NSPCC has designed its own hard-hitting education campaign, encouraging parents to talk to their children about the Underwear Rule – a preventative conversation which could help keep children safe from sexual abuse.

NSPCC Underwear Rule campaign

The Underwear Rule aims to help parents talk about the issue of sexual abuse with children, while educating youngsters.

From today, parents will have access to a suite of  ‘bold, bright and clear materials’ developed by the NSPCC’s creative team.

NSPCC Underwear Rule campaign

Joint head of The NSPCC’s creative team Mark Tobin says, ‘Parents find it incredibly hard to talk about this at home and haven’t had the support they need until now.’

A hand-drawn typeface, together with bold graphics and illustrations highlights simple step-by-step lessons to keep children safe.

NSPCC Underwear Rule campaign

‘It was really important for us to develop just the right tone combined with a bright, totally unthreatening look and feel,’ says senior designer Sue Hornsby.

Parents and children can be guided through the Underwear Rule with the mnemonic Talk PANTS and You’ve Got It Covered.

NSPCC Underwear Rule campaign

Downloadable materials are available from the NSPCC website and posters and leaflets have been designed, which will be distributed in NSPCC service centres, and in doctor’s surgerys. Further down the line it is hoped they will be available in schools.

NSPCC Underwear Rule campaign

Tobin says, ‘Abuse can be prevented if children are confident talking about it, and if they know their rights and how to stay safe. Our creative team has helped parents show their children this subject is not off limits, and talking about staying safe from abuse doesn’t have to be scary.’

NSPCC Underwear Rule campaign

Video and radio ads promoting The Underwear Rule have been developed by Inferno.  

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  • Adisa Nicholson November 30, -0001 at 12:00 am

    Points T and S mean the same thing, saying to tell about secrets.

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