The Underwear Rule aims to help parents talk about the issue of sexual abuse with children, while educating youngsters.
From today, parents will have access to a suite of ‘bold, bright and clear materials’ developed by the NSPCC’s creative team.
Joint head of The NSPCC’s creative team Mark Tobin says, ‘Parents find it incredibly hard to talk about this at home and haven’t had the support they need until now.’
A hand-drawn typeface, together with bold graphics and illustrations highlights simple step-by-step lessons to keep children safe.
‘It was really important for us to develop just the right tone combined with a bright, totally unthreatening look and feel,’ says senior designer Sue Hornsby.
Parents and children can be guided through the Underwear Rule with the mnemonic Talk PANTS and You’ve Got It Covered.
Downloadable materials are available from the NSPCC website and posters and leaflets have been designed, which will be distributed in NSPCC service centres, and in doctor’s surgerys. Further down the line it is hoped they will be available in schools.
Tobin says, ‘Abuse can be prevented if children are confident talking about it, and if they know their rights and how to stay safe. Our creative team has helped parents show their children this subject is not off limits, and talking about staying safe from abuse doesn’t have to be scary.’
Video and radio ads promoting The Underwear Rule have been developed by Inferno.