Users can make statements or post questions via short videos, to which others can reply or respond through a video of their own. These videos ‘weave’ together to form a video-based ‘conversation’.
The consultancy was brought in to work on the project last June based on the strength of its work for Vyclone – another video app – and created the branding, name, website and printed materials for Weev. It also worked with the developers on the user interface and user experience designs.
D Studio creative partner Wes Anson says, ‘We sat down over Skype and discussed what the app did and what its unique point of difference was.
‘The app is about connecting people through conversation; the identity reflects how the threads of communication intertwine to give a picture of an event or topic.’
The logo uses black and orange elements that can be taken apart and reconfigured for different applications.
‘After exploring various names and narratives it became apparent very quickly that there’s a lot of scope for the app to develop in different ways’, says Anson.
‘The visual style is fluid so you can create anything out of the Weev mark – it’s versatile enough to carry different messages in future. The ambition behind the app was that it can be used by anyone from high-school teams to celebrities building a fan-base to a university professor’.
D Studio brought in illustrator Fillip Peraic to create business card designs personal to each staff member, using portraits created in line with the Weev branding.
The app has a soft launch this week.