Foursquare rebrands and overhauls service

Foursquare, the social geo-location service, has been overhauled with a new brand, new interface and new functionality.

The app-based service works by Foursquare’s community of 50 million users leaving reviews and recommendations of places as well as ‘checking in’ to reveal their location and unlock offers and freebies. 

Brroklyn-based Red Antler is behind the design of the new look, which includes a new typographic identity and an F icon which takes the form of a location pin.

Foursquare says, ‘Our logo is changing from the check-in checkmark to something representing the new Foursquare. We designed it to be a mix of map pin and superhero emblem. We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision.’

Meanwhile the app-based service has been redesigned to make it more user-focused.

Appealing to its users Foursquare says, ‘Tell us what you like, and we’ll be on the lookout for great places that match your tastes, wherever you are.’

As part of the changes ‘check-ins’ are being migrated to a new Swarm app, which relies on ‘personalised local search’ intelligence.

All account holders friends and photographs will be carried over to Swarm which will provide more tailored  recommendations based on the users’ history and will do away with the need to actively ‘check in’.

Foursquare says, ‘Once you teach Foursquare a couple things about you – add tastes, follow experts, or even just walk around for a few days – the app will be 100 per cent yours.’

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