Frost* restructures around brand, digital and interiors offer

Australian consultancy Frost*, headed by Vince Frost, has restructured as a ‘collective’ creating separate business entities for its digital and environmental design offers.


The consultancy is rebranding as Frost*collective. Under this will sit Frost*Design, which will focus on brand communications work; and The Nest, a boutique digital consultancy acquired last year.

In addition, the environmental design team is rebranding as Urbanite.

Although operating as separate entities, the three businesses will be serviced by a shared team and Frost will remain as the creative and company head.

Frost says, ‘We have always been a company of specialists, not generalists, and the new structure will further nurture that expertise and create opportunities for more growth in each area.’

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