The consultancy is rebranding as Frost*collective. Under this will sit Frost*Design, which will focus on brand communications work; and The Nest, a boutique digital consultancy acquired last year.
In addition, the environmental design team is rebranding as Urbanite.
Although operating as separate entities, the three businesses will be serviced by a shared team and Frost will remain as the creative and company head.
Frost says, ‘We have always been a company of specialists, not generalists, and the new structure will further nurture that expertise and create opportunities for more growth in each area.’