Learning from the Creative Class

Tom Dixon, Stefan Sagmeister and Damon Albarn are among the luminaries sharing their wisdom as part of the new Creative Class series of videos.

Stefan Sagmeister
Stefan Sagmeister

The series has been launched and supported by file sharing service We Transfer, aiming to ‘illustrate how some of Europe’s most influential people in the creative industries marry technology with their passion and skills across music, art, fashion, design, and beyond’, according to the brand.

Fred Deakin
Fred Deakin

The other two creatives to have already taken part are Airside co-founder (and Lemon Jelly member) Fred Deakin, and British shoe designer Marc Hare. For this first series, Wetransfer seems only to have identified male creatives.

Marc Hare
Marc Hare

The short films are shot as small ‘in conversation’ pieces, set to some rather poignant, almost grave piano music.

Despite this melancholic tone, the speakers cover some interesting topics. Dixon looks at the idea of a young designer remaining anonymous long enough to grow and continue to work on ideas; while Deakin touches on how computers can waste as much time as they save us.

‘Email is an amazing waste of time yet incredibly necessary for most takes’, says Deakin. ‘Basically [a computer] is a distraction machine’.

‘I think the internet is busy monetising and it needs to get busy empowering creativity’.

Damon Albarn
Damon Albarn

WeTransfer co-founder Nalden says, on a more digitally-positive note,  ‘Many of today’s most influential creative people ­ musicians, designers or scientists are cleverly folding technology into the creative process.

‘They’re finding new ways to create, and then share original ideas. And they¹re coming up with some amazing things as a result.’

Tom Dixon.
Tom Dixon.

You can watch the videos online here

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