That’s Vapore’s first UK branch is situated in Baker Street.
The graphics-led designs for the store – which takes its name from the Italian word for steam – is positioned around the idea of ‘steamy goodness’, with interior designs drawing on the idea of steaming throughout.
‘The design has a very typographical and linear approach to replicate the steam pipes used in the restaurant cooking process’, says Caulder Moore.
‘Packaging and signage take elements of the “steamy” language to tie the branding together.’
The walls of the restaurant show large typographic slogans, while a long counter shows the steaming of the food.
The Museo font is used, referencing the pipework of the interiors to further underscore the steaming the restaurant is centred around, while copy looks to reflect the ‘cheeky Italian passion of the brand with “steamy” references’, according to Caulder Moore.
Philip Marshall, director at Caulder Moore, says, ‘Using playful language about steam shows customers what is unique about the restaurant. It is direct and starts a dialogue from the street outside.’
The green and black colour palette of the interiors is drawn from the main logo. Features including copper metal piping, again, reflecting the idea of steam, and Caulder Moore says that low-hanging industrial lighting looks to give ‘an intimate yet urban vibe’.