The Retail Lab, which will be housed in the university’s faculty of art and design, will open during Universities Week, which runs from 14-20 June. The centre is funded by Leicester & Leicestershire Leadership Board.
The lab, which is an extension of DMU’s new product development centre, will feature technology including rapid prototyping, energy use and air-quality testing, and consumer behaviour-monitoring including eye gaze and body motion detectors.
The lab is being led by DMU’s Peter Ford and Martin Jones, who say they will work with businesses to identify R&D needs and bring together researchers from across the university to work on specific projects tailored to individual clients.
Ford says, ‘The philosophy of the Retail Lab is to develop the research environment around individual business needs, focusing on sustainability and efficiency within the retail industry and the supply chain that supports it.’