Set and maze designers create labyrinth

London-based set designer Petra Storrs and maze designer Adrian Fisher have collaborated to create a labyrinth for Beefeater 24 gin.

The Midnight Labyrinth maze garden, which will be first seen in Madrid on 2 July for only one night, has been inspired by London’s Vauxhall Gardens, which were located close to the Beefeater distillery’s current site.

The gardens, which celebrate their 350th anniversary this year, showcased leading artists and performers in the 17th and 18th centuries.

Storrs, who has previous worked on projects for Wallpaper, GQ and The Sunday Times magazines, has designed a maze made from 300m2 of English living hedge, which will feature areas for interactive contemporary art, music and film.

In the labyrinth visitors will find performances from London-based artists, including singer and comedian Dusty Limits and circus performer Edward Muir.

Beefeater 24 brand director Simon Burley says, ‘Vauxhall Gardens epitomised London’s reputation for daring, hedonistic pleasure and creativity. We are proud to reinvent [the maze] in Madrid, and in doing so celebrate the contemporary daring and glamorous style of London in one of our most important international markets.’

After the Madrid event in July, the maze will tour other cities worldwide.

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