£500 000 fund promotes digital innovation in arts and culture

Digital groups are being encouraged to link up with arts and cultural organisations to apply for cash from a £500 000 pot, which has been made available for digital projects that help connect with wider audiences.

The £500 000 Digital R&D Fund for Arts and Culture has been launched by Arts Council England, the Arts and Humanities Council and the National Endowment for Science, Technology and the Arts.

Proposals are being sought across six areas: user-generated content and social media; distribution; mobile; location and games; data; resources and education; and learning.

Arts and cultural organisations have until 2 September to apply for grants and successful applications will be announced in October.

Culture Minister Ed Vaizey says, ‘This programme seeks to show how digital technology can revolutionise our cultural engagement, helping people to derive greater value from cultural activities and to find new ways to generate income. I look forward to seeing the innovative and exciting ideas put forward.’

Hasan Bakhshi, director of creative industries in Nesta’s policy and research unit, says, ‘The rapid development of digital technologies opens up exciting new opportunities for the UK’s world-renowned arts and cultural sector.

‘Through this programme we hope to explore what these opportunities are and rigorously assess them to understand how these technologies can benefit the wider sector.’

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