GRDD creates Titanica interactives
GRDD has created two interactive pieces for the Titanica exhibition at the National Museums Northern Ireland’s Ulster Folk and Transport Museum, called Titanic Stories and Titanic Plans.
The consultancy was appointed in November 2010 following a three-way creative pitch, and began work on the project in January.
The exhibition, created by Haley Sharpe Exhibition Design, opened on 31 May and the interactives were installed last weekend.
Chris Brown, GRDD designer, says, ‘[The museum] wanted to ensure the Titanic story was intriguing and layered – there are a lot of objects and things to show off and discuss. It’s about engaging with people.’
Titanic Stories displays a carousel of eight Titanic-related objects, each accompanied by an audio story, with secondary photographic material providing further information and interactivity.
Brown says, ‘Titanic Stories is all about the objects, so you have to ensure they’re the heroes. The brief said it had to have a table look, so it’s almost like a cabinet, but with no frills.’
Titanic Plans displays the museum’s archived collection of original ship drawings and plans, using a drawing table concept that allows visitors to examine the documents using a magnifying glass device.
Brown adds, ‘The brief wasn’t that strict – they had a certain look and feel but they were happy to leave it to us.’
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