Samsung runs with Kate Moross-designed Olympic logo

Illustrator Kate Moross has designed Samsung’s new Olympic logo, which will go into use for the London 2012 Games next year.

branding, graphics

Moross says she was approached by Olympics sponsor Samsung in November 2010 and tasked with creating a logo that would be inclusive and would empower young people to get involved and create a festival atmosphere.

Moross says, ‘I tried not to think too much about hitting the goals and bullet points that they asked for.’ She adds, ‘I wanted to make something fun and brightly coloured.’

The final logo was chosen out of around 50 variations, and is a hybrid design of a number of these.

The logo is a key part of Samsung’s Olympic project named the SOVIS – Samsung Olympic Visual Identity System.

Hide Comments (5)Show Comments (5)
Comments
  • ally November 30, -0001 at 12:00 am

    Awful!

  • Mikey Smart November 30, -0001 at 12:00 am

    She should stick to putting triangles on things.

  • ??? November 30, -0001 at 12:00 am

    Looks like the Korean reincarnation of the Cingular Wireless logo.

  • Please stop it November 30, -0001 at 12:00 am

    Catastrophic fail. I always tought who are this people who produce this type of visual carbage. This is just offencive towards millions of people. Please stop this stuff. This is not a joke any more!

  • Merlin Duff November 30, -0001 at 12:00 am

    “The final logo was chosen out of around 50 variations, and is a hybrid design of a number of these.”

    Says it all really…

  • Post a comment

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.