The Bezier Group has finalised its purchase of ailing Media Square-owned marketing consultancy Coutts Retail Communications for £7.25m in cash.
The purchase follows reports on designweek.co.uk earlier this month that Media Square put the retail and in-store marketing consultancy, part of its design division, up for sale.
The acquisition of CRC is part of Bezier’s plans to create a £130m network, for which its chief executive Mark Shaw says he is working on integration plans.
The group will offer services from brand planning and creative campaign development through in-store implementation to evaluation of campaigns.
Media Square’s share price dropped by 14 per cent this month at the news that the restructuring would hit profits.