The British Council has unveiled plans to refresh the branding across all its websites, as part of an ambitious revamp of its digital communications strategy.
Rufus Leonard has been appointed via the Central Office of Information to carry out the first round of work, which will focus on the UK ‘landing page’, www.britishcouncil.org. Eventually, the changes will be rolled out across the organisation’s 200 multilingual websites
The site currently uses the British Council’s off-line livery, but Rufus Leonard director Andrew Pinkess says the consultancy will be taking a fresh look at the organisation’s on-line presence.
British Council director of on-line communications Neeta Patel says the site was launched seven years ago and is in vital need of a brush up. ‘We want to make it more interactive and participatory,’ she says. ‘While we have a strong visual presence, we want to update it and make it work across campaigns, advertising and social networking sites’.
The British Council will shortly be announcing another consultancy to work on the marketing side of the three-year project.