DBA competition winner aims to go to market

The Design Business Association’s Inclusive Design Challenge winner Matter plans to meet seating manufacturer Herman Miller this week to discuss bringing its cushion to market.

Bath-based product design group Matter was crowned winner of the DBA’s Inclusive Design Challenge at the Royal College of Art last Thursday.

Addressing this year’s theme of sedentary lifestyles, Matter created a cushion, which it calls Mo Dynamic seating. The product is formed from moulded polymer and is intended to evenly distribute the sitter’s body mass.

The concept beat four other shortlisted ideas, including BWA Design’s gardening scheme, Clinic’s communications initiative Shift, Wire Design’s communications campaign Id and Rodd Design’s food-measuring kitchenware products intended to reduce portion sizes.

Matter identified frequent travellers as potential users of the cushion, which could come in a carry bag. Other possible applications for the washable cushioning material include wheelchair seats and seating in nursing homes and schools.

Matter developed the idea with its client of four years, Herman Miller. ‘We did the project to strengthen Herman Miller’s understanding of inclusive design. We will sit round a table this week and discuss the next stage – it would need refining if we are to take it further,’ says Matter director Matt Wright.

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  • Ben Davies November 30, -0001 at 12:00 am

    Congratulations to Matter – a beautifully simple solution. Just to let you know that Rodd are also in talks with brands and reatilers about bringing – Divide Equally (rodds portion control concepts) to market.

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