Together Design rebrands The Health Foundation

The logo launches at the end of the month, featuring the motif of a red roundel and the strapline ’Inspiring improvement’. Together has also created a library of photographs and illustrations, and designed stationery, signage, publications and marketing materials for the charity.

The Health Foundation appointed Together in March 2009, following a three-way credentials pitch. For the first six months of the project, Together worked with branding consultancy Goosebumps, running discussions with stakeholders and developing a brand strategy.

Together developed a distinctive style for the charity’s visual communications, using a palette of bright red and muted pastels. It commissioned illustrator Noma Bar and photographer Matt Stuart to develop a bank of playful imagery.

Together creative director Katja Thielen says, ’We chose both artists because of their warmth and wit. With their work you look twice and think “that’s clever”. It’s not just images of practitioners and patients, they’ve looked at all the small objects that make a real difference in healthcare.

’To explain the work of the foundation, Together has created four descriptive pillars (two pictured above) – identity, innovate, demonstrate and encourage – which will be used on promotional and marketing materials.

Thielen says, ’The Health Foundation needed to shout about what it did. We thought the identity should have more of a voice, so we didn’t want to use NHS-style graphics.’

The Healthcare Foundation marketing and communications manager Jenny Cockin says, ’We’re a fairly new organisation that has developed quite quickly, so we wanted an identity that stood out from the crowd and could better communicate what we do.’

Together’s Way

• Together Design has worked with branding consultancy Goosebumps, illustrator Noma Bar and photographer Matt Stuart on the project
• The red roundel logo symbolises ’continuous improvement’ and ’protected space’
• Inspired by high-end editorial design, Together has used Century Gothic and Minion typefaces for print publications