The new logo is an evolution of the CSD’s traditional Minerva symbol, the Roman goddess of wisdom, knowledge, arts and education.
It was designed by Peta Miller of Miller & Team in collaboration with brand illustrator Chris Mitchell, who is also a fellow of the society.
Mitchell says, ‘The logo breathes life into the icon with a positive, active pose, looking upward in a strong and majestic manner that implies leadership and inspiration.
‘It projects the stature and maturity of the society and infuses it with an energetic life force.’
The new logo will appear across CSD materials from next month, including the new CSD Members’ Marque, which members can use as a collective trademark for promotional purposes and to identify them within their practice.
CSD president Chris Ramsden says, ‘Our new branding exemplifies the values of the society, not just in its representation, but by the very fact that we are able to enlist such talents from within our membership.’
He adds, ‘Our brand it important – not only to us, but to the profession and in representing UK design overseas – and we’ll continue to promote it vigorously and protect it rigorously.’