Lomography’s Analogue Month

If you can remember a time before Instagram, there was – and still very much, is – another way of making photographs all nostalgia-tinged, sunshiney and imbued with an ambience that playfully whispers  ‘my life is definitely cooler and more fun than yours.’

Someone out and about having a lovely time with their camera
Someone out and about having a lovely time with their camera

How do we create those images? Mostly by shooting with Lomography, the coquettishly hip analogue camera brand.

Multi-exposure
Multi-exposure

Now, as well as being the week that saw 2013’s March crowned the coldest in 27 years, in happier news, it’s also the start of Lomography’s Analogue Month celebration of everything, well, analogue.

A small army of Lomophiles outside the Lomography Gallery Store
A small army of Lomophiles outside the Lomography Gallery Store

Starting this Thursday, the four-week celebration will comprise a number of events and workshops that allow even the most cameraphobic amongst us to become Lomo wizards – without actually having to own your own camera.

A lady mid ice-cream, shot with a Diana2 camera
A lady mid ice-cream, shot with a Diana2 camera

For Analogue Month Lomography is offering people the loan of a camera for a week from its central London store on Newburgh Street, giving people time to get snap happy for longer than the few hours of its previous sessions.

Hey check it out, we're in London!
Hey check it out, we’re in London!

Workshops include the chance to try out models such as the DianaF+120 film camera, LomoKino, glass-lensed camera LC-A+, the 360 degree Spinner 360 and the wonderfully named Sprocket Rocket.

Happy when it rains
Snappy when it rains

Lomography will also be running camera workshops in collaboration with the National Portrait Gallery on 15 March and live gigs in the East London Lomography gallery shop. Online, over the course of the month the brand is also running competitions and streaming Q&A sessions with lab staff.

Underwater snapping
Subaquatic shot

Analogue Month runs until 12 April. The London  Lomography Gallery Stores can be found at 3 Newburgh Street, London W1F and 117 Commercial Street, London E1. For more information visit http://www.lomography.com/more/stores/london

Latest articles

What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon