Unless, that is, you happen across the Pattern Power show opening this week at the London Newcastle space in east London. On entering the room, your attention will be focused on very little else.
The exhibition has been conceived by creative agency Patternity, which specialises – surprisingly – in pattern, working to create a research archive and also designing a series of homeware and fashion pieces, as well as working in graphic design.
You’re immediately hit by a huge monochrome wall graphic that travels along the long gallery wall, guiding the eye with an arresting swoop across the first two rooms. It’s a brilliant introduction to the show, and underscores the Patternity principle of the power of the pattern.
Focussing on stripes, the exhibition draws together pieces from the Patternity Studio archive, as well as showing works from artists working in video, installation, fashion and photography, among other media, to explore stripes in their multifarious uses. Oh, and there’s a stuffed badger too.
‘At a time where we a re deluged by information and paralysed by choice, pattern can clarify complexity.’ says Patternity says.
‘At the heart of this exhibition lie several fundamental questions – can the way we look at the smaller details enhance our understanding of the bigger picture? If we visualise the unseen, can it drive innovation? Does being more mindful make us happier and healthier?’
Through an ambitious series of talks and events, the show hopes to explore these multifarious quandaries with a huge range of experts from fields including design, technology, food art, sound, health, fashion and art on hand to dig for answers.
The events include Hands on Patterns (Rainbows, Pants and Patterns) pattern-making with designer Fred Butler and Patternity Studios, Stripy Jelly Making with Bompas & Parr, Superstripe Short Films curates by consultancy Creature of London and Pattern in Practice – The Evolution of Music , which will see Guerrilla Science’s Zoe Cormier discuss how patterns in sound affect the brain.
Consultancy BAF Graphics worked with Patternity to produce and install the wall and floor graphics for the show, and is also sponsoring the event.
Pattern Power runs from 6 – 21 April at London Newcastle Project Space, 28 Redchurch Street, London E2