The project is currently in the ‘discovery phase’, and Plan B is submitting ideas to the client using blank white 7″ record sleeves, which demonstrate design ideas for the site.
Plan B Studio was approached by Ramseur Records founder, North Carolina-based Dolphus Ramseur, in October last year to design the website. At this stage the company will retain its incumbent logo and branding.
Steve Price, Plan B Studio creative director, says, ‘[Ramseur] has a real passion for music, loves craft and appreciates detail. So we packed the ideas into 7″ sleeves and designed each insert with an illustration or sketch on the front and sent them to him.
‘We sent a PDF too but it felt really important to do something like that for something that’s really quite techie and digital-based.’
The site, which is due to launch in July, will use a timeline system that allows content placed on the sites of artists managed by Ramseur Records to appear almost instantly, alongside other information and images, such as pictures taken at gigs and uploaded through Instagram.
Content will be based around the idea of a biography of the label and its founder.
Price says, ‘At the heart of it is [Ramseur’s] passion for music and the people he works with. It’ll be very easily accessible information.’
According to Plan B Studio, the look and feel of the website will use a ‘simple’ design influenced by Rockabilly posters from the 1950s and 1960s, with ‘big, bold typography of different thicknesses.’
The timeline itself will use a more modern style according to Price, based on music software programmes such as Logic Pro. Illustrations will be used at various points across the timeline to give an ‘arts and crafts’ feel in-keeping with Plan B Studio’s ‘love and support’ approach, says Price.