Venturethree brands The Palestinian Museum

Venturethree has branded The Palestinian Museum, with designs based on the idea of opening conversations between and about Palestinian people.

The Palestinian Museum branding
The Palestinian Museum branding

The Palestinian Museum broke ground on construction this week, and is due to open in 2014. The museum is dedicated to the exploration and understanding of the culture, history and society of Palestine and its people, and will be sited in Birzeit, Palestine. It was designed by Heneghan Peng architects.

The Palestinian Museum branding
The Palestinian Museum campaign imagery

Venturethree was appointed to the project around six months ago following a pitch against 12 international and local consultancies.

The consultancy says it looked to create a brand that reflected the museum’s contemporary, ‘forward-thinking’ ethos.

The Palestinian Museum branding
The Palestinian Museum

Tim Jackson, Venturethree designer, says, ‘This is the first time an organisation has had the ambition to think of a museum as a global community, giving the Palestinian people and their culture a voice.

‘We wanted to create a device and symbol that showed that the museum wants to have a conversation, and we also had to create a dual language brand, showing the conversation between English and Arabic’.

The Palestinian Museum branding
Palestinian Museum branding

Venturethree created the core idea ‘to inspire a new conversation with, between and about the Palestinian people’ to express the museum’s aims, and used this as the basis for the visual identity.

The Palestinian Museum branding
The Palestinian Museum branding

The identity uses a speech bubble device to act as a frame across the museum’s interiors, communications and digital platforms.

David Milsom, Venturethree strategist, says, ‘There will be a wide range of content in the museum from artists, photographers as well as contributions from Palestinians around the world and more, so we needed a brand that kept the curatorial voice strong. This device really allows us to do that – it’s bold and confident and whilst allowing the content to express itself’.

Venturethree says The Palestinian Museum will act as a central hub, partnering with ‘satellite’ spaces around the world that will show other Palestinian-relevant exhibitions. There will also be a comprehensive website to engage international audiences.

The Palestinian Museum branding
The Palestinian Museum iPad app

Jaskson says, ‘In reality a lot of Palestinians around the world won’t be able to visit [the museum], so the digital platform is an important way to continue the conversation’.

The Palestinian Museum branding
The Palestinian Museum campaign imagery

Venturethree is continuing to work closely with the museum team to guide brand direction through the evolution of the project.

The Palestinian Museum branding
The Palestinian Museum badges
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Comments
  • Antoine Raffoul November 30, -0001 at 12:00 am

    Excellent barnding concept. Even without a ‘text’ content, the babble still ‘talks’ to you!

    Well done Palestine

  • Mark Magidson November 30, -0001 at 12:00 am

    The architecture…DONE
    The branding…DONE

    I look forward the exhibitions and hopefully a message that the “two state solution” is viable, with both sides working hard to achieve this.

    If the message is the “two step solution”, ie pretend to negotiate then achieve a one state solution with the destruction of Israel…then I am afraid, its back to the drawing board.

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