The Palestinian Museum broke ground on construction this week, and is due to open in 2014. The museum is dedicated to the exploration and understanding of the culture, history and society of Palestine and its people, and will be sited in Birzeit, Palestine. It was designed by Heneghan Peng architects.
Venturethree was appointed to the project around six months ago following a pitch against 12 international and local consultancies.
The consultancy says it looked to create a brand that reflected the museum’s contemporary, ‘forward-thinking’ ethos.
Tim Jackson, Venturethree designer, says, ‘This is the first time an organisation has had the ambition to think of a museum as a global community, giving the Palestinian people and their culture a voice.
‘We wanted to create a device and symbol that showed that the museum wants to have a conversation, and we also had to create a dual language brand, showing the conversation between English and Arabic’.
Venturethree created the core idea ‘to inspire a new conversation with, between and about the Palestinian people’ to express the museum’s aims, and used this as the basis for the visual identity.
The identity uses a speech bubble device to act as a frame across the museum’s interiors, communications and digital platforms.
David Milsom, Venturethree strategist, says, ‘There will be a wide range of content in the museum from artists, photographers as well as contributions from Palestinians around the world and more, so we needed a brand that kept the curatorial voice strong. This device really allows us to do that – it’s bold and confident and whilst allowing the content to express itself’.
Venturethree says The Palestinian Museum will act as a central hub, partnering with ‘satellite’ spaces around the world that will show other Palestinian-relevant exhibitions. There will also be a comprehensive website to engage international audiences.
Jaskson says, ‘In reality a lot of Palestinians around the world won’t be able to visit [the museum], so the digital platform is an important way to continue the conversation’.
Venturethree is continuing to work closely with the museum team to guide brand direction through the evolution of the project.