Google teams up with eyewear designers to make Google Glass more attractive

Luxottica owns brands including Ray-Ban and Oakley, both of which will be creating new Google Glass products.

The partnership between Google and Luxottica will see them set up a team to design, develop, engineer and release new Google Glass models.

This team will see fashion and eyewear designers matched up with developers. Google and Luxottica says their first collection will ‘combine high-end technology with avant-garde design’.

Andrea Guerra, chief executive of Luxottica, says, “We have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications. ‘

One of the key themes to emerge at this year’s Consumer Electronics show was of tech brands teaming up with fashion houses. Intel launched a partnership with Barneys, fashion label Opening Ceremony and the Council of Fashion Designers for America, while Fitbit is linking up with fashion house Tory Burch to create a fashion-led version of its Fitbit Flex product.