Vimto launches new look… alongside ‘Vimtoad’

Drinks brand Vimto is launching new-look packaging and introducing a new ‘Vimtoad’ brand character, created by Aardman Animations.

Vimtoad

The Vimtoad is described as ‘a cheeky Northern toad’ and will feature in campaign work created by consultancy Driven, which will launch next month. The new packaging has been designed by Springetts.

Vimto says the relaunch is aimed at boosting sales across its squash, carbonates and stills ranges. Vimto is also expanding its No Added Sugar range in a bid to attract health-conscious consumers.

The new packaging, which is also being introduced next month, aim to drive ‘trial and frequency of purchase’ according to Vimto.

Packaging

The new designs emphasis Vimto’s fruit flavour ingredients and No Added Sugar variants. Vimto says the new packaging designs came top in trials with consumers and are ‘modern and contemporary’.

Vimto brand manager Clare Brown says, ‘Vimtoad and our new packaging will continue to appeal to our young consumers while also attracting a wider audience.’

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