Mash rebrands barristers Fourteen with hidden numeral
Mash has rebranded family barristers’ chambers 14 Greys Inn Square by renaming it Fourteen and creating an identity with a hidden ‘14’ numeral.
![Fourteen](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/03/11.jpeg)
Mari Darlison, Mash director, says that the consultancy was appointed on the strength of a recommendation as it has worked with several barristers’ chambers.
‘Typically, within that industry barristers’ chambers name themselves after their address, so we’ve had to set about redefining them,’ says Darlison.
![Fourteen](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/03/32.jpeg)
Illustrator Oivind Hovland was commissioned to help Mash create ‘a strong visual language with unexpected imagery,’ according to Darlison, who says Hovland’s ‘quirky illustrative style’ has been offset with a series of statements, which show ‘the ethos of the chambers.’
A new website has been designed, with a fourteen.co.uk domain, and a core set of stationary has been created.
![Fourteen](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/03/41.jpeg)
The numeric 14 will only be used in isolation ‘sparingly’ at first, says Darlison, for uses such as a Twitter page index image ‘until the identity becomes more established.’
![Fourteen](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/03/22.jpeg)
Since barristers have offered ‘direct access’ members of the public can now directly instruct a barrister, which means barristers’ chambers ‘cannot just fall back on legalese’ in their branding says Darlison.
-
Post a comment