Allison Miguel is to step down as creative director of Ziggurat Brands this month, the packaging and branding consultancy announced today.
Miguel, who leaves the group on 16 May, will be replaced by Kate Shaw who has been working independently since leaving Coley Porter Bell as creative director in 1998.
Ziggurat managing director Adrian Collins explains that Miguel, who has been with the group since 2001, is leaving the consultancy to look after her family full-time. He credits Miguel with transforming the creative reputation of the group and establishing a ‘clear creative positioning’ for Ziggurat.
‘Allison really helped to get us back to basics in terms of vision and values, and over the years she has established an amazing base of clients and a unique approach to design,’ Collins says.
Shaw is due to start with the group on 9 May. She is expected to bring with her a list of clients across the health and beauty and lifestyle sectors. As creative director, she will oversee a team of five, but is expected to recruit new additions over the coming months.
Having worked independently since 1998, Shaw explains that she wanted to work once again with a team, and was looking for a role that would allow her to be involved in both the creative process and management. She adds that the ‘spirit, entrepreneurship and freshness’ of Ziggurat provided the right opportunity.
Collins is positive about the changes and feels that Shaw will add value to Ziggurat’s offer. ‘She’s vastly experienced, is the nurturer of young talent and has craft skills, which is new for us. It’s part of a continual evolution,’ he says.
Collins adds that as Miguel replaced Shaw as creative director Coley Porter Bell in 1998, the current circumstances is an ‘interesting synchronicity’.