The consultancy was appointed to the work in May by the Tavistock Business Improvement District and was tasked with developing an identity that could be used by local businesses and others across the town.
The identity was developed by Nathanial Davis and Jake Jennings, with the colour taking inspiration from the town’s copper-mining history and the Filosofia typeface from its Victorian architecture.
Davis says Tavistock is also noted for its range of independent shops, and that the consultancy aimed to develop a brand language that was ‘unique, cheeky and played on the individuality of the town’.
The new branding uses the strapline ‘founded 974AD’, while the tone of voice aims to highlight the independent shopping experience in Tavistock, with lines like ‘try before you buy’.
Nathaniel Davis Associates has produced brand guidelines for the new identity, which are being made available to local businesses. The identity will be used on advertising posters and banners, and will also feature on signage and a new website and app for the town.