The London Organising Committee for the Olympic Games and Paralympic Games approached students at The Royal College of Art in October 2011 with a brief to design the Victory ceremonies, podiums and ceremonial costumes for the victory ceremonies.
Make-up design is by Caroline Barnes and Max Factor and floral displays are by Jane Packer.
Through a series of workshops, a team of five RCA students were engaged for the podium design: Gaetano Ling; Hong-Yeul Eom; Luc Fusaro; Heegun Koo; and Yan Lu.
Ling is an RCA graduate of MA +MSc Innovation Design Engineering and specialises in materials, robotics and technology.
His team worked with London 2012 staff and college tutors to finalise the design, which he says is an interpretation of the Wolff Olins-designed Games logo.
London 2012 will also be the first time that the same podium design has been used for both the Olympic and Paralympic games.
‘We needed to look at the inclusive theme of the Games and include ramps’ says Ling.
‘We drew lines from the London 2012 logo and made a dynamic extension from that to create something more 3D which would look good from any angle,’ he adds.
The colour purple was chosen ‘as we needed something which would fit all venues. We could have gone with white but it would have tarnished easily,’ says Ling.
There will be 40 podium units, which will support 4,400 medal winners over the course of the Games.
Costumes for the Games will be worn by 100 female volunteer athlete and presenter escorts and 200 male flower and medal bearers.
The set of uniforms has been inspired by Greek mythology and British heritage, according to LOCOG, which says, ‘The inspiration for this design included the architecture of the London 2012 Olympic and Paralympic Games venues combined with aspects of British tailoring and sportwear.’