NB Studio designs John Lewis Broadband brand

NB Studio has designed the John Lewis Broadband brand which replaces the retailer’s Greenbee broadband product.

The new identity
The new identity

John Lewis is currently in the process of phasing out its incumbent Greenbee services with John Lewis branded products.

Marketing materials

The consultancy was approached by John Lewis to communicate the service ‘with a look and feel that is in keeping with the John Lewis master brand’ but that also ‘appeals to the hesitant or dissatisfied consumer’ of other company’s products, according to NB Studio account director Anoushka Rodda.

Marketing materials
Marketing materials

The design, which will be applied to in-store graphics, marketing materials and the John Lewis website, features a complimentary palette of blues, reds and yellows to the John Lewis green.

Marketing materials

‘We’ve expressed the broadband as fast-moving but conveyed something calm, serene and trustworthy,’ adds Rodda.

A new look bill
A new look bill

The typography has been set in a bespoke version of John Lewis’ Gill Sans font ‘which has been specially cut to show connecting lines,’ says Rodda.

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  • MH November 30, -0001 at 12:00 am

    ‘the font which has been specially cut to show connecting lines’

    Hmmm….. looks more like the John Lewis B–r-o-ad-ba-n–d service is subject to cutting out and disconnecting….

    The whole system seems typically uninspired and somewhat lazy… sorry!

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